Idea in Brief

The Opportunity

Since the pandemic, companies have adopted the technologies of virtual work remarkably quickly—and employees are seeing the advantages of more flexibility in where and when they work. As companies recognize what is possible, they are embracing a once-in-a-lifetime opportunity to reset work using a hybrid model.

The Challenge

Moving to an anywhere, anytime hybrid model will succeed only if it is designed with human concerns in mind, not just institutional ones.

The Way Forward

That requires companies to approach the problem from four different perspectives: (1) jobs and tasks; (2) employee preferences; (3) projects and workflows; and (4) inclusion and fairness.

By late February 2020, as the implications of Covid-19 were becoming clear, Hiroki Hiramatsu, the head of global HR at Fujitsu, realized that the company was in for a shock.

A version of this article appeared in the May–June 2021 issue of Harvard Business Review.